OREGON STATE UNIVERSITY

A Whole New Landscape for Sustainability

Thursday, February 19, 2009
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7:00 pm to 8:30 pm
Oregon State University,107 Richardson Hall,Corvallis, Oregon

Preparing the Forest Product Industry to Compete in a Sustainable Market Place

The world is rapidly evolving into a marketplace where sustainability is a major consideration. A global green building revolution is helping to ensure that architects, engineers, and designers construct buildings that minimize the impact of the built environment on the natural environment. Additionally, in many parts of the world wood plays a major role in providing society with energy and heat. Jerry Yudelson will discuss how the forest products industry can position itself to compete in this rapidly developing sustainable marketplace by considering innovative building design and wood as a source of energy.

Jerry Yudelson is widely recognized as one of the leading green building experts in the United States. As founder and principal at Yudelson Associates, a consultancy based in Tucson, Arizona, Jerry provides high-level sustainability consulting to major design, construction and development organizations throughout the U.S.

Jerry has written eight books on green buildings, with two more scheduled for release in 2009. His books run the gamut from basic introduction to green building terminology to technical information on green building process, to European green building trends, to green building marketing and greening the retail sector. He is the most widely published and quoted author on green buildings.

In addition to his writing, Jerry keynotes 10 to 20 conferences each year, sharing his knowledge of the business and progress of green buildings, green products and green development. He also conducts research studies for national trade and technical organizations, as well as consulting with many leading corporations on their sustainability initiatives. Since 2006, he has spoken to professional and business conferences in the U.S., Canada, Australia, the U.K., Germany and Dubai, UAE.

On behalf of the U.S. Green Building Council (USGBC), he chaired the Steering Committee for Greenbuild 2004 through 2008, the largest green building conferences in the world. As a national faculty member for the USGBC, he trained nearly 3,500 people in the LEED rating system from 2001 through 2008.

Yudelson’s recent books include Green Building through Integrated Design (2008), Choosing Green: The Home Buyer’s Guide to Good Green Homes (2008), Green Building: A to Z, The Green Building Revolution and Marketing Green Building Services: Strategies for Success. He regularly writes for many magazines and journals, including Building Design & Construction, Environmental Design & Construction, HPAC Magazine, Home Energy Magazine, Consulting-Specifying Engineer and the Marketer, published by the Society for Marketing Professional Services. He also writes regular columns for two online newsletters, www.igreenbuild.com and the U.K.’s Building magazine’s sustainability site, www.building.co.uk.

Yudelson holds an undergraduate engineering degree from the California Institute of Technology, a master’s degree in water resources engineering from Harvard, and a master’s in business administration with highest honors from the University of Oregon. In 2007, the International Council of Shopping Centers named Jerry its first “Research Scholar for Real Estate Sustainability.” In 2006, the U.S. General Services Administration named him a “National Peer Professional.” His work was honored by the Northwest Energy Efficiency Alliance when he was named the 2004 "Green Building Advocate" of the year. In 2006, the U.S. General Services Administration named him a “National Peer Professional”. Jerry is a former national Board member of the U.S. Green Building Council (www.usgbc.org) and a founding national Board member of the Association for the Advancement of Sustainability in Higher Education (www.aashe.org). He is a full member of ASHRAE, the American Society of Heating, Refrigeration and Air-Conditioning Engineers (www.ashrae.org).